• Emma Cartmel

Label love: Tentree

Have you heard of Canadian lifestyle apparel brand tentree?


If not, here are just ten reasons why you should get behind this nature-loving, sustainable brand!

  1. tentree put the Earth first. They are inspired by nature, and their products work with nature, not against it.

  2. tentree loves trees. So much so, that as their name suggests, tentree plant 10 new trees for every item purchased. They have already planted over 30 million trees, reducing climate change, and restoring land in 8 countries (Madagascar, Indonesia, Senegal, Nepal, Canada, Peru, Mexico, Kenya, and Brazil). Their goal being to plant 1 billion trees by 2030. Therefore, your tentree wardrobe could be helping to replant an entire forest. Pretty cool, huh?!

  3. With each piece of apparel you will find a QR code attached to the swing tag. This can be used to register and track your ten trees and ultimately your personal impact.

  4. tentree is a Certified B-Corporation, meaning they are committed to one unifying goal of using business as a force for good, taking into account the impact of their decisions on their workers, customers, suppliers, community, and the environment. B Corp certified business meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

  5. You can see the environmental impact on every clothing item. With the tentree Ecolog you can see how each item compares to current industry standards when it comes to water, carbon dioxide and waste usage. The number provided is the amount of negative output you are saving the planet when purchasing that tentree product. Therefore, you are in a position to make a more informed and eco-friendly purchasing decision.

  6. tentree is transparent with their manufacturing processes. On their website, they provide a Supplier Code of Conduct, and Factory Ledger, which includes a list of suppliers, their locations, and the dates of audits, and visits by the company.

  7. tentree are committed to sustainable fibres and materials, that are kind to the planet (not to mention lovely to wear). They utilise Tencel, recycled polyester, organic cotton and hemp. In addition to this tentree support the Organic Content Standard and the Global Organic Textile Standard in their use of organic cotton content.

  8. The tentree Instagram page not only beautifully markets their products but it is a celebration of nature. They provide some useful information from the mental health benefits of nature, to the practical ways we can be more sustainable.I recommend joining their 2.3million followers!

  9. tentree’s clothing is functional, yet fashionable. Their minimal, and timeless designs means they will hang around in your wardrobe for years to come.

  10. tentree’s mission focuses on the cumulative effect of small changes, big differences.

“You don't have to be a hardcore environmentalist to make a difference. It's the little things, like riding your bike to work, bringing your own grocery bag, and buying an item that plants ten trees - they all add up. Especially when millions of other people start doing them too.”

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