It took numerous attempts to complete this “About me” section of the site. Talking, or in this case writing, about myself does not come easily, or naturally to me. I find it a tad daunting, which may explain why I have basically avoided social media on a personal level. Therefore when I started this site a few years back, blogging and the world of ‘Insta’ and #hashtag’s was completely foreign to me.  So please bear with me as I continue to learn the in’s and out along the way!


So for a little about me…


My name is Emma Cartmel, and I am an Aussie living in the beautiful Notting Hill, London with my husband, Ben, and our pug, Harley. While London has stolen a big part of my heart, I will always call Australia home.


I have degrees in in Design (Fashion), Business (Marketing and Management), and Psychology, and I am also a Member of the British Psychological Society. I have experience working in management, design, production and buying roles within the fashion and textiles industry, and I have also spent some time in the health services sector. 


I have had a bit of a love/hate relationship with the fashion industry throughout my career. Whilst I have always loved the creativity and expressiveness that the industry garners, I have also become privy to its unique pressures, at time unethical supply chain practices, environmental costs, and influences on mental health. It was for these latter reasons that I took a break from the industry.


While deciding to leave the industry was extremely difficult, taking a couple of years off to travel, study toward my psychology degree, and gain some experience working within the health services sector really helped to re-ground me.


My time in London has had a dramatic impact on me. I started to find myself gravitating back to the world of fashion, this time researching and writing about human behaviour relevant to fashion and business, drawing together my academic and creative experience and skills. In particular, I became interested in ethical and sustainable practices within the industry, and the impacts these have on the individuals (both worker and consumer) involved.


Something really started to shift in me, and my lifestyle choices dramatically changed. I found myself analysing the wardrobe I owned, investigating fibres and questioning who made my clothes. I was buying less, and choosing to only buy sustainable and ethical fashion. I was also burying myself in books, podcasts, and attending talks related to the production, consumption and disposal of fashion.


So this has all led me to ‘Fashion + Psychology’, a blog that will allow me to explore my passion for fashion, business, and human behaviour, and at times how these interact. I also hope to explore the people and brands that are making positive changes within the industry.


After visiting my site, I hope you are left feeling more curious and motivated about all things fashion and psychology, just like I am!

Thank you for visiting xx

© 2020 Fashion + Psychology